brand strategy / brand identity / logo design
A young business consultant around to help other Perth-based small businesses.
Micro Lens Consulting is a small-scale business consultancy. Starting from scratch, they wanted to launch their brand facing the right audience. I was approached to create a logo and a set of business cards, but after a simple discovery session, we came to the conclusion that the company could speak to it’s customers better with more than that.
The solution to reaching their ideal customers would be a marketing strategy, to place adverts in the right places, an online presence of any kind, and visual identity to tie it all together.
I was responsible for the visual elements of the brand. The name of the brand came from the metaphor of focusing closely on a single client at a time. An abbreviation of that name was a choice made to help readability at a small scale. The squares represent the core business values, and set the mark to launch off any other visual elements. The business is still operating at a small scale.