Straight Cut Motorsport

Brand identity
Photo credits: Patrick Hecq

brand identity

4 weeks

Skills practiced:
brand strategy / brand identity / logo design / web design

Coffees consumed:

A racing team driven by the pulse of motorsport. Dedicated to the fans, and the pursuit to win.

The Problem

After a couple of seasons in the GT3 series of racing, the team had a re-evaluation of their goals. With a handful of wins under their belt, they were looking to secure new sponsorship from companies with a similar pedigree to the team. They also wanted to build their fanbase with a younger demographic to what the sport is used to.

The Solution

To accomplish their goals of speaking to new sponsors and building the sport’s fanbase, we determined that a brand refresh was necessary for them to build a positive reputation aimed at their ideal audience. We established everything between the team’s and sponsor goals and what the brand could be defined by.


We developed a clean and clear foundation with enough room to continue growing and branch into the marketing and sponsor spaces of the team’s respective partners.
The new identity was received well by the sports audience, and the team is well on the way to expanding their fanbase. Straight Cut Motorsport can now attract the right sponsors that match with their missions both on and off the track.

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