The development and growth of a software development company from start-up to medium-sized business.
Chironix was at an early stage of growth when I joined the team. The company had the basic skeleton of an identity — a logo, a landing page, and a passionate founder that brought a personality to the company. The team was less than ten-people and had a lot of room to grow.
Marketing assets were the starting point that further snowballed into a brand identity development that the company still holds and develops into 2024. Being in-house has allowed us to stay agile and respond to the teams’ needs as they turn up. My responsibilities have spread across managing the brand identity, developing the company message, managing the marketing strategy and design and developing our website, in-house.
The outcome so far is shown in the companies growth statistics across social media channels and the places that Chironix can be found. With big goals to reach Boston Dynamics-levels of industry awareness, and a mission to support the workers out in the field, Chironix has years of predicted growth ahead. They’re already a name synonymous with robots in Perth, WA and the team is continuing on the climb upwards.