An automotive collective that runs enthusiast-events at unique locations across Europe.
Car enthusiasts come in all different shapes and sizes. The organisers behind Delusion had the vision to bring together all enthusiasts in different cities around Europe for a handful of events scattered throughout the year. The brand also sponsors other events with a more specialised audience, and a few, select experimental builds.
The organisation consists of four garage owners with connections to race teams, part-suppliers and location scouts. They needed an identity to brand the events.
To brand themselves cohesively across different events, venues and associate themselves with other organisations, we agreed that a visual identity was necessary. We initially started off with some discovery of similar organisations and events already held around the globe.
The time spent on discovery at the start really saved us complications in the later stages. Delusion now has a logo that can stand alongside similar organisations and their previous associates.
The collective is now recognised as a contributor to three events in 2021 and has a designated award at each event. The organisers have no plans to expand their core team in the foreseeable future but have started development on further branding and a website to showcase their events.