Before any sketches, we dig into the ‘why’. Who are you trying to reach? What do you stand for? What makes you different?
I’ll guide you through key elements like:
Audience – Who you're for, and who you're not for.
Vision & Values – What drives your business forward.
Personality – Tone, attitude, and how your brand behaves.
Style & Culture – What your brand looks and feels like behind the scenes.
This is the bit most startups skip — and the reason most branding feels generic.
Here’s where the pieces come together. We define what you offer, how you do it, and why it matters.
Products & Offerings – Services, value props, MVPs and beyond.
Processes & Culture – The way you work and why people trust you.
This becomes the foundation for brand positioning — useful whether you're briefing a dev team or speaking to investors.
Words matter just as much as visuals. I help craft the verbal side of your brand so it reads as confidently as it looks.
Voice & Messaging – Clear, consistent language that sells without shouting.
Naming & Tagline – Whether it’s a punchy product name or a line that sticks, I’ll help shape it.
If you’re rebranding, we’ll also assess what to keep and what to drop.
This is where most people start — but I believe it’s where everything should click.
Logo Design – Bespoke marks that scale and stick.
Typography & Colour – Built for contrast, clarity and accessibility.
Imagery – Art direction, photography guidelines, illustrations — not just filler.
Brand Architecture – If you’ve got multiple products or teams, we’ll structure them sensibly.
Touchpoints – From business cards to vehicle graphics to onboarding emails — it’s all considered.
