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Rev Range 105.2

Brand Identity
Light Description
Every live race event needs it’s own digital broadcasting service, and across the United States, Rev-Range is that service.
Project details
Client:
Personal
Categories:
Brand Identity
Date created:
March 1, 2020
Timeline:
4 Weeks
Coffees:
20

The problem

Throughout the year, motorsport events are held at racetracks all around the United States, and each event needs it’s own light entertainment and information broadcast. Rev-Range claimed six different locations for 2021-2023, but was previously a live-streaming channel for Twitch so switching to a digital radio format required some serious rebranding.

The Solution

After discovery, we agreed to creating a new brand identity and strategy for the radio channel. We had a few different concepts for exploration, but the inspiration for the final direction largely came from 90’s R&B radio stations.

Outcome

The identity we delivered was solid. The station is in the process of preparing for their next season of hosting events and is still actively streaming on Twitch two days a week to build awareness of the new direction.

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