WorkCapabilitiesMy approachAboutBlogContact

Delusion

Brand Identity
Light Description
A collective with the goal to run automotive events for a diverse and inclusive audience.
Project details
Client:
Throttle Collective
Categories:
Brand Identity
Date created:
July 1, 2020
Timeline:
4 Weeks
Coffees:
25

The problem

Car enthusiasts come in all different shapes and sizes. The organisers behind Delusion had the vision to bring together all enthusiasts in different cities around Europe for a handful of events scattered throughout the year. The brand also sponsors other events with a more specialised audience, and a few, select experimental builds.

The organisation consists of four garage owners with connections to race teams, part-suppliers and location scouts. They needed an identity to brand the events.

The Solution

To brand themselves cohesively across different events, venues and associate themselves with other organisations, we agreed that a visual identity was necessary. We initially started off with some discovery of similar organisations and events already held around the globe.

Outcome

The time spent on discovery at the start really saved us complications in the later stages. Delusion now has a logo that can stand alongside similar organisations and their previous associates.

The collective is now recognised as a contributor to three events in 2021 and has a designated award at each event. The organisers have no plans to expand their core team in the foreseeable future but have started development on further branding and a website to showcase their events.

No items found.

Related projects

Chironix
Branding & Marketing
Rev Range 105.2
Brand Identity
0-60 Artwork
Personal Project
AboutProjectsBlogServicesBuilt in Webflow
behance logoThreads iconInstagram Icontwitter iconlinkedin iconmail icon
Privacy PolicyTerms of Service© Ash Vadolia 2023
By using this website, you agree to our use of cookies. We use cookies to provide you with a great experience and to help our website run effectively.