Respire

The aftermarket modification scene is filled with specialists building all kinds of parts for all kinds of vehicles. Respire wanted to set themselves apart from the other cooling-component companies, by reaching more of their audience through social media.

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After discovering what the landscape looked like, we realised that there was a lot of space in the market for a tuning/parts manufacturing brand to build an online following. We helped them develop a logo as a kick-off point, and helped find them find a social media influencer to jump on the bandwagon.

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We developed a logo that worked really well as an icon. Turned it into a sticker and a stencil. We also paired it with a typeface inspired by tyre company logos.

The brand is now establishing itself as a tuning company that creates content. Their product line is set to expand and the goals are to become a regular feature at car shows.

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